Custom Store Design to Elevate the
Unique Style of Your Brand
Huaway Custom Shopfitting and Retail Display Fixtures
At Huaway, we specialize in custom shopfitting and retail store design, providing complete solutions that combine style, functionality, and durability. With over 20 years of industry expertise, we deliver retail display fixtures, store furniture, and tailored layouts that enhance customer experience and brand presentation.
Our product range includes display racks, display showcases, mannequins, hangers, hooks, cabinets, and lighting, all manufactured in our advanced facilities with strict quality control. From design and 3D planning to production, packaging, and installation, we ensure every project is reliable and consistent.
Chosen by retailers worldwide, Huaway is committed to offering durable, cost-effective, and innovative store design and display solutions that help businesses succeed in competitive markets.





Custom Store Project Service
How Can Huaway Help You Customize
Your Store Project?

Custom Store Fixtures
Production (OEM/ODM)
- Professional OEM/ODM Production. At Huaway, good management and advanced technology ensure high-quality fixtures. Our workshops cover metal processing, woodwork, painting, and assembly, supported by skilled craftsmen and modern equipment. We transform concepts into reliable display solutions.
- Tailored to Your Requirements. Every store project is unique. We customize racks, showcases, cabinets, hangers, and hooks according to your preferred style, material, and finish. Each order is managed through our ERP system with photo and video updates to guarantee accuracy and on-time delivery.
- Transparent Process for Global Clients. Understanding that overseas customers cannot be on-site, we provide online progress tracking. From material selection to surface finishing, every step is carefully monitored so you feel assured about quality.
- Strict Quality Testing. Before packaging, each item is inspected for durability, finish, and smooth assembly. Only 100% approved products pass into final packaging. Confidentiality agreements are available to protect unique designs.
- Reliable Delivery and Installation. We pre-assemble and simulate installation before shipping to ensure smooth setup on-site. In-stock items are shipped within 7 days; custom projects are delivered in 15–45 days depending on order size.
- One-Stop Store Solutions. Beyond fixtures, Huaway provides lighting, props, furniture, and decorative elements through a mature supply chain. This saves you time and ensures consistent quality across your entire store project.

Research and Development of
Custom Store Design and Display Solutions
The appearance of a retail store is the customer’s first impression. A well-designed store layout and custom display fixtures are powerful tools to attract attention and build trust.
At Huaway, our design team conducts in-depth research into customer groups, brand identity, and service positioning to define an accurate style direction. We help retailers create a unique store image that strengthens brand presence and enhances the shopping experience—allowing you to stand out from competitors from the very beginning.
Our designers focus not only on aesthetics but also on functional space planning, improving the use of every square meter and integrating practicality with visual impact. We specialize in combining store design, display racks, showcases, hangers, hooks, cabinets, and lighting into cohesive solutions that reflect your brand values.
Huaway also maintains an independent R&D team and collaborates with international designers, ensuring continuous innovation in design concepts, materials, and production processes. With creativity, craftsmanship, and technical expertise, we deliver store solutions that are practical, stylish, and future-ready.
With a professional approach, Huaway provides one-stop project services, delivering valuable display solutions that elevate the brand experience and stimulate customer engagement throughout the purchasing process.

Custom Store Fixtures and Display Solution
At Huaway, we provide professional installation guidance to ensure your custom store fixtures, including display racks, showcases, mannequins, hangers, hooks, cabinets, and lighting, are set up flawlessly. Our skilled installation team undergoes strict training and follows a detailed process for every project.
We carefully assess factors such as the display’s intended use, equipment requirements, load capacity, and installation conditions. By using 3D drawings and layouts, we ensure that every fixture is installed efficiently, safely, and aesthetically, while also considering necessary safety features like fire sprinklers and clearance between goods.
For clients who cannot be on-site for installation, we offer detailed mock-up installation videos, step-by-step instructions, and project manager guidance throughout the entire process, ensuring a perfect project outcome.

Huaway Custom Store Fixtures After-sales Maintenance
At Huaway, we provide reliable 24-hour after-sales service to ensure your store fixtures, like display racks, showcases, mannequins, hangers, hooks, cabinets, and lighting, always stay in top condition. Our team is ready to guide you on proper maintenance and cleaning so that everything runs smoothly for years to come.
We also check in regularly with our clients to make sure everything is working well and to offer any advice you might need. Our goal is to keep your fixtures functioning perfectly, with lifetime support and technical guidance whenever you need it.
Whether it’s a quick question or a larger issue, we are here to help, ensuring your store continues to look and perform its best.
What Are the Custom Advantages of Huaway?

Brand
At Huaway, we believe a strong brand represents quality and innovation, driving industry standards and creating high-value products. For over 20 years, we’ve been committed to integrity and quality, focusing on delivering exceptional products and services to our clients. Our core philosophy is to create value for our customers, ensuring that every step of our process reflects this commitment.
Huaway combines advanced production equipment with a skilled team, which is the foundation of our strong research and development capabilities. We are a modern enterprise that integrates R&D, design, production, sales, and service, specializing in custom store fixtures, including display racks, mannequins, showcases, and more. Our dedication to high-end store solutions has made us an industry benchmark, trusted by leading international brands.
We continue to drive progress in the market, innovating to create greater value and contribute to society.

Research and Development Design
1.At Huaway, we combine design, research, production, and sales in one seamless process. Our 35,000m² factory, equipped with advanced German machinery, supports a skilled team of over 200 professionals, all committed to delivering high-quality, custom store fixtures, including display racks, mannequins, showcases, and lighting solutions. Our operations are certified by SGS, TUV, and ISO, ensuring top-quality standards.
2.With 20 years of international trade experience, Huaway prioritizes quality. We oversee every stage of production, from material selection to final installation, using an advanced ERP system to maintain precision and consistency.
3.We release 10 new products each month to stay ahead of trends and hold over 100 intellectual property rights, including 14 patents. Our global partnerships have made us a trusted supplier of custom store fixtures for leading brands worldwide.
4.At Huaway, we believe strong internal management and team cohesion are key to creating exceptional products. With a focus on innovation and customer satisfaction, we ensure reliable service, efficient production, and seamless project delivery.
5.For two decades at the industry’s pinnacle, Huaway has consistently upheld the business philosophy of quality first, innovation-driven growth, and social responsibility, earning the trust of international brands and clients. Staying true to our founding mission, we forge ahead relentlessly. Step into Huaway and redefine your perception of Made in China.

Intimate Services
At Huaway, we believe that exceptional customer service is key to building long-term relationships. We don’t just deliver products; we listen to your needs, understand your challenges, and provide personalized solutions to ensure your store operates smoothly at all times.
Our team is always ready to respond quickly, whether you’re facing an urgent situation or looking for advice. We take pride in solving problems efficiently and offering guidance that helps you overcome obstacles. With years of experience, we provide expert consulting, and our clients trust us to deliver the best results.
But we don’t stop there. Our service goes beyond just answering your questions. We take a hands-on approach—whether it’s visiting your store for an on-site survey, providing professional installation, or ensuring that everything meets your expectations, we’re here to ensure everything runs perfectly.
When it comes to after-sales service, we’re committed to your peace of mind. If issues arise during normal use, we provide free warranty services and lifetime maintenance. Our team is here for the long run, offering a one-stop after-sales service that guarantees your store fixtures continue to perform at their best.
We also keep you updated with the latest market trends through our continuous follow-ups, ensuring you’re always ahead in the industry. We don’t just serve you—we partner with you to create cost-effective, tailored solutions for your store, making sure your experience with Huaway is seamless and stress-free.
Custom Store Fixtures Process

Telephone Counseling
Call +8613640241257

Negotiation
We confirm and finalize the project details.

Quotation
We provide a competitive quote.

Cooperation
Once agreed, we begin the project.

Design Solution
Our senior design team crafts your store layout.

Confirm Drawings
Approve your custom design.

Production
We start production in our factory.

Shipping & Installation
Professional delivery and setup support

Successful Cooperation
Your store fixtures are ready.

After-Sale Service
We offer ongoing support and assistance.
Custom Store Design and Display Fixtures
We create tailored solutions for every store, which is why standard prices are not listed on our website.
Our team can provide interior design, 3D layout planning, and customized retail display fixtures to match your concept. We also offer detailed cost estimates for production and installation. For consultation, simply contact us by phone, email, or visit our office.
